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About us

On a mission to deliver excellence to those who need it most

  • Care home socialising
  • Care home event
  • Care home worker
  • Medical Training
  • Highly Trained, Professional Carers

Dedicated to Quality Care and Genuine Local Support

First Choice Home Care Ltd is built on the belief that everyone deserves to feel safe, supported, and respected in the comfort of their own home. As a proudly local company based in Norfolk and bordering Suffolk, we are deeply rooted in the communities we serve. Our Area Managers, Registered Managers, Care and Support Workers, and Directors all live within the Waveney area, giving us a real understanding of local needs and a genuine connection to the people we care for.

From our Head Office in Snetterton and branches in Halesworth, Snetterton, and Norwich, we deliver high-quality, person-centred care to individuals living with illness, disability, or frailty. Our primary mission is simple: to enhance the quality of life for every Service User who places their trust in us.

Compassion, Professionalism, and Respect

Everything we do is guided by a shared set of values that place dignity, independence, and empathy at the heart of care. To ensure these values are consistently carried through, we run a robust and thoughtful recruitment process designed to select individuals who truly reflect our commitment to exceptional support.

Our carers have access to extensive eLearning, mandatory training, and ongoing refresher courses. New team members initially shadow experienced Quality Assurance Officers and only begin delivering care independently when assessed as fully competent. Every carer is then paired with a mentor while completing their Continuous Development Plan (CDP), ensuring ongoing support, guidance, and professional growth from day one.

This careful training and mentoring framework allows us to provide reliable, high-quality, personalised care that adapts to each person's needs. Our approach is professional, attentive, and shaped around those we support, always.

Caring Team

A Team That Truly Cares
And is Cared For

We believe that to deliver exceptional care, our team must feel valued, supported, and inspired. That's why First Choice Home Care places as much emphasis on developing its people as it does on caring for Service Users.

As an expanding, family-run business, we recognise and reward talent. We invest heavily in ongoing training and development, including:

Welcome Training

Comprehensive induction programmes to ensure every new starter feels confident and prepared.

Hands on Learning

A full three-month in-house programme with hands-on learning.

Welcome Training

Comprehensive induction programmes to ensure every new starter feels confident and prepared.

Health & Social Care Diplomas

Support for nationally recognised qualifications to enhance skills and career progression.

Specialist Training

Specialist training to support specific medical conditions and complex needs

Continuous Development Plans

Professional development delivered from our dedicated training facilities in Halesworth and Snetterton

Looking Ahead

As we continue to grow, our commitment remains unchanged: to provide outstanding, person-centred care delivered by a team of people who feel respected, empowered, and proud of the work they do. Whether you're seeking support for yourself or a loved one, or considering a new career in care, First Choice Home Care is here to help you take your next step with confidence.